Contested Kingdom

William McCarthy

An analysis of the thirty-year struggle between Southern Californians and the Walt Disney Company online and at Disneyland

• Format: Paperback
• ISBN: 9781496854728
• Publication Date: Dec 2024
• Availability: Not Yet Available - Pre-Order Now

Application of Network Function Virtualization in Modern Computer Environments

Zivko Bojovic

Offers a practical blend of theoretical considerations and practical NFV implementation in modern computer environments. A valuable resource for students, engineers, and researchers looking for a comprehensive guide to further network softwarization

• Format: Hardback
• ISBN: 9781638283584
• Publication Date: Jun 2024
• Availability: Not Yet Available - Pre-Order Now

Global Perspectives on Social Media Influencers and Strategic Business Communication

Nicky Chang Bi

In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

• Imprint: Business Science Reference
• Format: Hardback
• ISBN: 9798369309124
• Publication Date: Jun 2024
• Availability: Not Yet Available - Pre-Order Now

Research, Innovation, and Industry Impacts of the Metaverse

Jeetesh Kumar

Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and guidelines creates a fragmented ecosystem with varying levels of security, privacy, and usability that can hinder the integration of the metaverse into our daily lives in cohesive, safe, and beneficial ways. Research, Innovation, and Industry Impacts of the Metaverse offers a comprehensive solution to the challenges posed by the metaverse. It serves as a roadmap for researchers, academics, and practitioners by providing a structured framework for exploring the metaverse. It covers foundational technologies, academic research, real-world applications, and challenges, offering insights into defining the metaverse, its technologies, and future potential. The book equips readers with the knowledge and tools needed to navigate the complexities of the metaverse and contribute to its responsible development. Showcasing the latest research contributions, this book initiates academic discourse and innovation. It fosters interdisciplinary collaboration, ensuring a holistic understanding of the metaverse's impact on society, education, commerce, and more, while empowering readers to harness the metaverse's full potential.

• Format: Paperback
• ISBN: 9798369351994
• Publication Date: Jun 2024
• Availability: Temporarily out of stock: Usually despatched in 14-18 days

Global Perspectives on Social Media Influencers and Strategic Business Communication

Nicky Chang Bi

In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

• Format: Paperback
• ISBN: 9798369346464
• Publication Date: Jun 2024
• Availability: Temporarily out of stock: Usually despatched in 14-18 days

Computer-Mediated Communication

John C. Sherblom

• Format: Paperback
• ISBN: 9798823307987
• Publication Date: May 2024
• Availability: Not Yet Available - Pre-Order Now

Survival Strategies and Transformations of the Global Media Industry

Floribert Patrick C. Endong

The global media landscape, profoundly disrupted by the relentless COVID-19 pandemic, has witnessed significant upheavals, from halted film production to the shuttering of theaters. Despite this impactful transformation, scholarly scrutiny of the pandemic's ramifications on the cinema and audiovisual media realm remains insufficient, with a notable gap in acknowledging the diverse global narratives of adaptation and representation beyond the Western perspective. Survival Strategies and Transformations of the Global Media Industry: Mitigating the Impact of the COVID-19 Pandemic , a groundbreaking book, fills this void by offering comprehensive insights into the pandemic's repercussions on the media. It achieves three key objectives: comprehensively analyzing the evolving dynamics of the global audiovisual and cinema sectors, meticulously examining the resilience strategies employed by media professionals, and elucidating the varied portrayals of the pandemic in media, encompassing its societal and cultural reflections. The book facilitates a nuanced understanding for academics, media practitioners, policymakers, and enthusiasts alike, guiding them through uncharted terrain to navigate the multifaceted alterations brought about by the pandemic.

• Format: Hardback
• ISBN: 9798369305737
• Publication Date: May 2024
• Availability: Not Yet Available - Pre-Order Now

Spectral Media and Social Justice in the 21st Century

Raymond Aaron Younis

In the 21st century, the rapidly advancing convergence of information technology, mass communication, and digital media holds the promise of an era characterized by democratization, interconnectedness, and universal access to knowledge. However, beneath this veneer of progress lie hidden affiliations and insidious convergences that raise troubling questions about civil liberties, human rights, and democratic values. As the intricate web of communication, cooperation, and control becomes increasingly complex, the pursuit of social justice faces unprecedented challenges in this digital age. Spectral Media and Social Justice in the 21st Century is a thought-provoking volume that delves into the heart of these challenges, offering critical insights into the sustainability of social justice in the era of rapid technological advancement. This comprehensive work presents cutting-edge theoretical frameworks and compelling research findings to illuminate the concealed affiliations and obscured motives between "Big Tech," government organizations, and digital and social media. Intended for professionals, researchers, and students across various disciplines, this book investigates the multifaceted dimensions of social justice in the digital landscape.

• Format: Hardback
• ISBN: 9781668493052
• Publication Date: May 2024
• Availability: Not Yet Available - Pre-Order Now

Digital Space in the Wake of Shrinking Traditional Media

Alfred Okoth Akwala

The rise of digital media has disrupted the traditional media landscape, creating challenges such as fake news, privacy concerns, and power consolidation. Digital Space in the Wake of Shrinking Traditional Media , edited by Alfred Akwala, Denish Otieno, and Amos Marube, offers a comprehensive analysis of this transformation. It equips scholars and general readers with the knowledge needed to critically engage with digital media by exploring topics such as journalism's evolution, the economics of digital media, and the social and cultural implications. By delving into these areas, the book provides a deep understanding of the complexities of the digital media landscape, allowing readers to navigate the challenges and opportunities that arise. Targeting academic scholars and general readers alike, Digital Space in the Wake of Shrinking Traditional Media encourages critical thinking and ethical practices in digital media. It explores topics such as the ethical considerations surrounding privacy and data security, the impact of digital media on political discourse, and emerging business models within the digital space. With this knowledge, readers can actively contribute to shaping a responsible, inclusive, and equitable digital environment. By empowering individuals to navigate the ever-evolving media landscape with confidence, this book becomes an essential resource for those seeking to understand and engage with the complexities of digital media in a meaningful and responsible manner.

• Format: Hardback
• ISBN: 9781668493564
• Publication Date: May 2024
• Availability: Not Yet Available - Pre-Order Now

Prompt Engineering Using ChatGPT

Mehrzad Tabatabaian

• Format: Paperback
• ISBN: 9781501522413
• Publication Date: May 2024
• Availability: Not Yet Available - Pre-Order Now

Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture

Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet. The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals' identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.

• Format: Hardback
• ISBN: 9781668463079
• Publication Date: May 2024
• Availability: Not Yet Available - Pre-Order Now

Transformative Integration of Sensors, Controls, and Safety Networks

Revathi S.

As technology advances rapidly, industries grapple with the intricate challenge of seamlessly integrating sensors, controls, and safety networks. The transformative potential of these technologies is evident, promising enhanced efficiency, safety, and reliability across various sectors. However, the pressing issue lies in the need for a comprehensive resource that not only navigates the evolving state of these technologies but also addresses the demand for integrated knowledge. As professionals and researchers in fields such as Control & Computing, Network & Security, VLSI & Embedded Systems, and Sensor and IoT seek a cohesive understanding of these domains, the absence of a consolidated reference becomes a formidable hurdle. Transformative Integration of Sensors, Controls, and Safety Networks steps into this void, offering a compelling solution to the challenge at hand. By collating cutting-edge research and innovative applications, this book provides a comprehensive overview of the state-of-the-art in sensor technologies, control systems, and safety networks. Tailored to cater to the needs of students, researchers, engineers, and practitioners, it not only illuminates the current advancements but also serves as a catalyst for collaboration and knowledge exchange. As industries grapple with issues like real-time monitoring, machine learning, and adaptive control, this book emerges as a guiding light, offering not just insights but a roadmap for unlocking the transformative potential of these interconnected technologies.

• Format: Hardback
• ISBN: 9798369330920
• Publication Date: May 2024
• Availability: Not Yet Available - Pre-Order Now

Social Media Strategies for Tourism Interactivity

Ramos

The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.

• Format: Hardback
• ISBN: 9798369309605
• Publication Date: May 2024
• Availability: In Stock - Despatched Within 5 Working Days

Plunkett's Computers, Hardware & Software Industry Almanac 2024

Jack W. Plunkett

• Format: Paperback
• ISBN: 9781647880255
• Publication Date: Apr 2024
• Availability: In Stock - Despatched Within 5 Working Days

Serverless Computing Concepts, Technology and Architecture

Rajanikanth Aluvalu

Serverless computing has emerged as a transformative technology, gaining prominence over traditional cloud computing. It is characterized by reduced costs, lower latency, and the elimination of server-side management overhead, and is driven by the increasing adoption of containerization and microservices architectures. However, there is a significant lack of comprehensive resources for academic research purposes in this field. Serverless Computing Concepts, Technology, and Architecture addresses this gap and provides a comprehensive exploration of the fundamental concepts, characteristics, challenges, applications, and futuristic approaches of serverless computing. This book serves as a valuable reference for doctorate and post-doctorate research scholars, undergraduates, and postgraduates in fields such as computer science, information technology, electronics engineering, and other related disciplines. Serverless Computing Concepts, Technology, and Architecture is poised to be a one-stop reference point for those seeking to understand and harness the potential of serverless computing. It will serve as a prominent guide for researchers in this field for years to come, enriching their knowledge and advancing the study of serverless computing.

• Format: Hardback
• ISBN: 9798369316825
• Publication Date: Apr 2024
• Availability: In Stock - Despatched Within 5 Working Days

Analyzing Current Digital Healthcare Trends Using Social Networks

Sukanta Kumar Baral

In the world of digital healthcare, a critical issue looms large, demanding the immediate attention of academic scholars. The convergence of developing medical technologies, innovative digital solutions, and intricate healthcare structures has set the stage for a seismic transformation. However, the understanding of this evolving landscape remains inadequate, and the urgency to decipher these intricacies has never been more pressing. As we witness the rapid expansion of mobile-based digital healthcare, a fundamental problem becomes evident – a lack of comprehensive research on the industry's structure and dynamics. This gaping void in knowledge is the challenge that Analyzing Current Digital Healthcare Trends Using Social Networks undertakes with groundbreaking academic rigor. This book is a key resolution to this overarching problem, and it is meticulously designed to serve academic scholars seeking to unravel the intricacies of the digital healthcare ecosystem. By delving deep into the web of stakeholders, industry-specific challenges, and regulatory frameworks, it provides a comprehensive analysis that is long overdue. Extensive use of research articles, case studies, and empirical evidence serves as a compass to navigate the complexities of digital healthcare. The ultimate goal is to empower academic scholars with knowledge, bridging the gap between theory and practice.

• Format: Hardback
• ISBN: 9798369319345
• Publication Date: Apr 2024
• Availability: In Stock - Despatched Within 5 Working Days

Social Media Strategies for Tourism Interactivity

Célia M.Q. Ramos

The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.

• Format: Paperback
• ISBN: 9798369347829
• Publication Date: Apr 2024
• Availability: Temporarily out of stock: Usually despatched in 14-18 days

Examining the Rapid Advance of Digital Technology in Africa

Lloyd G. Adu Amoah

There are essential questions surrounding Africa's digitalization journey, including whether or not the continent can truly serve as the last frontier for socio-economic transformation through digital innovation. An examination of countries such as Ghana, Kenya, Senegal, and Rwanda, which are actively pursuing digitalization, may provide some answers. To evaluate the potential implications, both real and potential, that arise from this focused pursuit, a critical analysis is necessary. Scrutiny of digital infrastructure by companies like Huawei, the emergence of artificial intelligence, and the advent of quantum computing will open new pathways to understanding and establishing promising approaches to the advancement of this region. Examining the Rapid Advance of Digital Technology in Africa offers a comprehensive exploration of the transformative power of digitalization in Africa and its implications for the continent's socio-economic development. It engages with the field of science and technology studies, linking it with socio-economic impacts and transformation, to track, analyze, understand, and critique Africa's contributions to digitalization. The chapters cover a wide range of themes, including ICTs and the business environment, education, healthcare, creative industries, media, culture, tourism, agriculture, ecology, artificial intelligence, blockchain and cryptocurrency revolution, algorithmic governance, the quantum age, and urbanization. This book is a must-read for researchers, scholars, investors, and policymakers who are interested in Africa's digital transformation, as it offers valuable insights into the latest empirical and theoretical aspects shaping the continent's ongoing digitalization.

• Format: Hardback
• ISBN: 9781668499627
• Publication Date: Mar 2024
• Availability: In Stock - Despatched Within 5 Working Days

Computer Networking

Zeeshan Qaiser

• Format: Paperback
• ISBN: 9781774697559
• Publication Date: Mar 2024
• Availability: In Stock - Despatched Within 5-7 Working Days

Advanced Applications in Osmotic Computing

G. Revathy

The interaction of various service models, including edge computing and cloud computing, are quickly changing to better support microservices. This intricate weave of technology and information sharing is necessary to build systems that run faster and more efficiently. The interplay between these computing methods and microservices is emerging as the field of Osmotic Computing. Experts can now embark on an intellectual journey into data-driven exploration and ingenuity with the guidance of the book, Advanced Applications in Osmotic Computing . As ethical considerations become rising concerns, the potential biases, privacy encumbrances, and equitable conundrums of osmotic computing are investigated. This book offers judicious strategies to navigate these quandaries conscientiously, adding a layer of responsibility to the discourse. Within these pages, the very fabric of understanding in IoT, Cloud, Edge, Fog, and Machine Learning is redefined, marking a pivotal shift in the paradigm of technological comprehension. This book is an epicenter for the latest evolutions in osmotic computing, unfurling unconventional methodologies that shape the trajectory of data-driven decision-making. Readers will plunge into the theoretical bedrock, simultaneously witnessing pragmatic applications that adeptly bridge the schism between the theoretical constructs and pragmatic realization. The intended audience is multifaceted, encompassing data scientists, machine learning engineers, researchers, academics, educators, students, industry practitioners, interdisciplinary experts, and technology and business leaders.

• Format: Hardback
• ISBN: 9798369316948
• Publication Date: Mar 2024
• Availability: In Stock - Despatched Within 5 Working Days